Is there really good wine at Target?
In the not so distant past (Fall of 2017), Target launched its California Roots wine brand, a private label line of $6 wines, and the internet is over the moon about it. In a statement, Target said, “…and we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can expect at Target.” California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.
But what do they taste like? I decided I was willing to make the $30 investment to find out.
California Roots Wine Label
My favorite thing about the California Roots wine line is the labels. When you put them together, they make a rainbow. I’m sure that was deliberate. And clever. Kudos to the design team.
And I love the California bear on the label.
The tagline for the entire Château Target lineup reads: “Crafted from premium grapes grown under the warm California sun.” Target and I may have to agree to disagree on what a premium grape really is. To sell at a $6 price point, that means the grapes come from literally anywhere in California (exactly where falls under “we’ll never tell”). Think bulk, not premium.
California Roots Wine Tasting
California Roots Pinot Grigio
13.5% ABV.
Target Tasting Note: Bright citrus and tropical fruit flavors capture the fresh, easygoing feeling of summer any time of the year.
My Tasting Note: Totally and completely neutral. I smell literally nothing in this glass. Vaguely tropical (canned pineapple?) flavors. Is this supposed to be effervescent? Absolutely no acid.
Drinkability: As a wine spritzer, maybe. Definitely good for Sangria or a vermouth recipe.
California Roots Chardonnay
13.5% ABV.
Target Tasting Note: Creamy peach flavors and light finish remind you of a warm, sunny day at the farmers market.
My Tasting Note: Tastes like oak mulch marinating in Tang (what the astronauts drink!). Aluminum foil finish. Kind of a hot mess.
Drinkability: As a last resort.
California Roots Moscato
10% ABV.
Target Tasting Note: Our Moscato’s delicate aromas, and creamy peach and melon flavors make everyday feel a little more special.
My Tasting Note: Smells like an air freshener. Tastes like fortified Fruit Loops. Just gross.
Drinkability: Nope.
Should you buy this wine? Check out our tasting notes for the Reds, final thoughts and how it compares to TJ's two-buck-chuck.
| Taste the rainbow |
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